A novel written by a planner
May 20th, 2009
From Salman Rushdie to Fay Weldon, copywriters who go on to write novels are two a penny. But what about planners? Their intellectual mastery of human nature should make them great novelists. That’s why we were so excited to hear about the debut novel by Robin Poynglass, Director of Warm and Fuzzies at a leading London agency. ‘The Wedding Murder Code’ is so titled because according to research, books with ‘Wedding’, ‘Murder’ or ‘Code’ in the title are more likely to be bestsellers. Poynglass argues that all three words together should create a blockbuster. But can The Wedding Murder Code live up to the hype and avoid ‘plannery’ language? We think the answer is a resounding yes – but judge for yourself with our exclusive excerpt… Click the link below to read.
Read an excerpt of The Wedding Murder Code (PDF)
Entry Filed under: Ideas, Planning, advertising
7 Comments
Add your own1. james | May 21st, 2009 at 8:25 am
Apparently the back-cover quotes have been leaked:
“Single-minded and sexy” - Stephen King
“RT @poynglassr a bold step forward, going forward, in the transdigimediaglobe age” - @neilperkin
“Would’ve worked better as a deck, but still Epic Win I guess” - Faris Yakob
2. Off topic: the language o&hellip | May 21st, 2009 at 5:22 pm
[…] IdeasBrothers blog has uncovered a novel written by an advertising planner. In a penthouse apartment on the right side of town, a 28‐54 year old man called Dan tried to […]
3. Anonymous | May 21st, 2009 at 9:57 pm
why is it that all planners are fucking morons?
4. audiences are people &laq&hellip | May 26th, 2009 at 4:43 am
[…] The Ideas Brothers have shared a great PDF that highlights a very important point (take a look – it’s well worth reading): […]
5. aramique | June 1st, 2009 at 1:00 pm
a funny joke but not much more than that. i hope the author didn’t actually write an entire novel like this…or if they did for their sake i hope it’s a book on planning and this is their little viral teaser strategy…in which case it’s a great marketing trick.
6. downloadable books&hellip | June 11th, 2009 at 6:09 pm
downloadable books…
Thanks for the excellent information. It is greatly appreciated….
7. 3 Random Things That Made&hellip | October 5th, 2009 at 2:17 pm
[…] took me, in a strange and roundabout-via-twitter way, to The Ideas Brothers and their “A novel written by a planner” post, which made me laugh so much I want to say “That was funny Ideas Brothers. Here, […]
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