Hare Krishna, Hare Tesco

April 16th, 2009

We bumped into an extraordinary troop of Hare Krishnas in central London the other day. At first we paid no attention to their chanting, but as the procession went past a strange higher-state-of-consciousness enveloped us, and we had to stop and get our camera phones out. It’s hard to describe the sensation we experienced, but it was something like a mixture between powerful cosmic vibrations and the desire to go shopping RIGHT NOW. Then it dawned on us – the canny Krishnas had been making extra money for Vishnu by selling media space within their mantras. What an enlightened idea! Chatting to a media buyer friend we were thrilled to find out that other belief systems offer similar opportunities – double-page spreads in the Koran are readily available, and apparently getting your jingle played on local church bells isn’t altogether out of the question if you chat to the right people in your parish.

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