The brief behind a great idea
December 8th, 2008
Ads like this one have encouraged thousands of consumers to donate everything from frisbees to horses to help make “the best TV commercial ever” for Cadbury’s Wispa. It’s heartwarming to see so many people giving their time, effort and possessions to support this much-loved “comeback” brand. But how did the ad agency come up with such an uplifting idea? We’ve managed to track down the original creative brief, revealing the strategy behind the campaign — and we think you’ll agree it makes a fascinating read!
Click here to see the Wispa brief (pdf)
Entry Filed under: Food and drink, Planning
3 Comments
Add your own1. flugger | December 10th, 2008 at 2:41 pm
thanks for the insights and acronyms. great work
2. You will give us your tim&hellip | December 18th, 2008 at 12:03 pm
[…] the excellent spoof Ideas Brothers agency blog, comes the the secret brief behind the Wispa ad campaign. I’ve never liked the Wispa campaign - it seems a little too well-staged to be entirely […]
3. Amelia | December 23rd, 2008 at 8:58 pm
Very funny!
In the midst of flu-depression this made me laugh!
Have a good xmas.
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